A new logo for a new client is an adventure. Thankfully I love doing logos. In this case I developed four and we got a winner… actually on the first try. That’s great! A win!

Truth be told the last two logos were just little ideas looking for a home. Not sure they were going anywhere but you just never know. So here they are. Can you pick the winner?

The Big Reveal – a Logo is Born

The winner is the logo that resembles a seal as in seal of approval. It was the first attempt at the logo challenge. We were seeking authority and clarity in a crowded field of poorly constructed brands and websites – for the most part.

This logo will help a small company look large, official, capable and ready for success.

My very favorite descriptors of a brand like this one are “confident and accomplished.” Did we get there?

You can visit the full website at upgradesecuritysolutions.