Supercharging Your Findings, Announcements, Product Research
An Idea
Every company has evidence that supports how great they are. For some it is a client endorsement. For others it is an innovation worthy of a press release. For X10 Knee Therapy it is research that proves that their knee recovery hardware is indeed as good as it looks.
Blog Article, Podcast Episode, Social Sharing
To make the most of the unveiling of new product research about the X10 we implemented a quick little push made up of:
- Blog Post About the Research
- Podcast Interview (with one of the authors of the study)
- Social Sharing (LinkedIn, Facebook Page, Facebook Private Groups, YouTube)
The Results
- Pageview on the blog page jumped 300%
- Listens to the podcast topped 100 in the first few days
- Inquiries about the X10 in the form of requests for help numbered in the double digits during the week after publication of the content
- No money spent on advertising or promotion of the content
Long-Term Impact of Content Marketing
More important than the immediate impact of the marketing of the product research is the fact that thousands of readers and listeners will be able to digest the power of the X10 Knee Machine over the next years. Those looking for evidence that the device is worth the investment will have the opportuitiy to learn from the study’s author.
Supporting the Content with Paid Advertising
Once the initial push dies down for the blog/podcast it may be time for a smart spend on Facebook or even LinkedIn. Will report on that if we go ahead with a second stage to this effort – right here on the Practical Digital Marketing Blog.
