Small Business Video (Power Plumbing)
The last thing we wanted was something that looked like it came from “Madison Avenue.” Nothing too polished, slick, or produced.
The job was to take a 60-year-old plumbing company and make it both up-to-date and trustworthy at the same time. This involved an updated logo, animated logo treatment, and videos from one of the owners.
Below you can see our work and form your own opinion on how we did.
Examples: Small Business Video (Power Plumbing)

DISCUSSION
The logo needed a small update. The elements were there in the original – Chicago Skyline, Plumbing Man, strong font treatment. So the job was to update element placement, and color, setting us up for legibility and motion possibilities. What we ended up with was more lively and fun. And it communicated speed, service, and reliability. Plus it showcased a company that is reachable, friendly, and “worth a call.”
PJ EWING
DIGITAL MARKETER & WEB DESIGNER
My education started at The University of Michigan (BA) and continued at The University of Notre Dame (MBA Marketing). I have worked on major mass-market brands at Leo Burnett Advertising and Tracy Locke (McDonald’s, Kraft, Pepsi), and then helped build and sell a company called Screenvision. After years of selling non-traditional media advertising brands, I became the Chief Marketing Officer at X10 Therapy where I continue to create marvelous marketing each day.
In addition to that ongoing work, today I help big and small businesses grow by leveraging my deep knowledge of marketing strategy and practice. This includes content creation, video work, website development, SEO, and digital advertising. PJ Ewing CMO – Read our blog.
