Landing Pages That Work

Let’s explore two landing page that work. First, the basics on the project:

CLIENT: X10 THERAPY

MARKET: ADULTS LOOKING FOR HELP WITH KNEE REPLACEMENT RECOVERY

GEOGRAPHY: MICHIGAN & OHIO

BUDGET: $50 PER DAY

THE STORY

Keyword research and Google optimization tells us over time what to say to whom. We watch the campaign like a hawk, keep the geography tight, let the algorithms on AD.GOOGLE guide us.

BID STRATEGY: Maximize Conversions

AVERAGE COST PER CLICK: 3.41

CLIENT ACQUISITION (6 months): 35 New Clients ($105,000)

ADVERTISING SALES MULTIPLE: 3X

WHAT DEFINES A GOOD LANDING PAGE?

1. Clear Objective: The purpose of the landing page should be immediately evident to the visitor. Whether it’s to make a sale, capture leads, or promote an event, the objective should be clear and prominently displayed.
2. Compelling Headline: A strong headline grabs the visitor’s attention and clearly communicates the value proposition or benefit of engaging with the page. It should be concise, persuasive, and relevant to the visitor’s needs or interests.
3. Engaging Visuals: High-quality images, videos, or graphics can help capture attention and reinforce the message of the landing page. Visuals should be relevant to the content and help create a positive user experience.
4. Concise and Persuasive Copy: The written content on the landing page should be clear, concise, and persuasive. It should highlight the benefits of the offer and address the visitor’s needs or pain points. Use bullet points, subheadings, and short paragraphs to make the content easy to scan.
5. Strong Call-to-Action (CTA): The CTA is a crucial element that encourages visitors to take the desired action, whether it’s making a purchase, filling out a form, or subscribing to a service. The CTA should be visually prominent, clearly worded, and positioned strategically on the page.
6. Mobile Optimization: With an increasing number of users accessing the internet on mobile devices, it’s essential for landing pages to be optimized for mobile responsiveness. This ensures that the page looks and functions well on smartphones and tablets, providing a seamless experience for mobile users.
7. Social Proof: Testimonials, reviews, case studies, or user ratings can help build trust and credibility with visitors. Including social proof elements on the landing page can reassure visitors that others have had positive experiences with the product or service being offered.
8. Minimal Distractions: A good landing page focuses the visitor’s attention on the main objective and minimizes distractions. Avoid cluttered layouts, excessive navigation links, or unrelated content that could divert attention away from the primary call-to-action.
9. A/B Testing and Optimization: Continuous testing and optimization are essential for improving the performance of a landing page over time. A/B testing different elements such as headlines, CTAs, and visuals can help identify what resonates best with the target audience and improve conversion rates.
10. Fast Loading Speed: Slow loading times can lead to higher bounce rates and decreased conversion rates. Optimizing the landing page for fast loading speed by compressing images, minimizing HTTP requests, and using caching techniques can help improve the overall user experience.