BLUSAND® BLEACHSAFE TOWELS
A client, BluSand® BleachSafe® Towels, needs to build brand exposure. We spend advertising dollars yet we want to take full advantage of what video marketing can delivery to us. So we adopt a few tools to spread the word.
AI Marketing Technology at Work
Quality & Volume with Video
Envato Elements:This remarkable tool provides unlimited downloads of videos, audio, photos, graphic templates, fonts, and more including AI voiceover and image generation.
Opus Clips: Opus Clip is an AI-powered video tool that repurposes long videos into short, engaging clips suitable for platforms like TikTok, YouTube Shorts, and Instagram Reels. It helps content creators save time and effort by automating the video editing process.
Vimeo: An American video hosting, sharing, and services provider headquartered in New York City. It focuses on delivering high-definition video across various devices and operates on a software as a service (SaaS) business model, generating revenue through subscription plans for businesses and content creators
Instagram: Our target of salon owners simply lives on instagram. It is the perfect environment for our client to reach potential customers. Salon owners:
- Post high-quality photos. Photos of actual customers tend to have the highest engagement rates.
- Share photos of hair and happy client and snapshots of their team’s work.
- Highlight their team and the fun side of stylists working with clients.
- Show off their salon environment Include images of salon space, both inside and out
TikTok allows salons to reach a broader audience and increase brand awareness. With over 1 billion monthly active users, TikTok provides a unique opportunity to showcase services and engage with potential customers.
- Targeted Audience: TikTok’s algorithm prioritizes content based on user interests, making it easier for salons to connect with their target audience. Salons can target specific demographics and locations to increase their reach through paid advertising options.
- Showcase Creativity: TikTok is a great platform to express creativity and display nail art or other salon services in unique and interesting ways.
- Community Building: Salons can interact with their audience through comments and challenges, building a loyal following and establishing connections with potential clients.
- Affordable Promotion: TikTok is one of the most affordable ways to promote a hair salon and its products and services