PJ Ewing CMO | CHIEF MARKETING OUTSOURCE

ABOUT CMO

Digital Wizardry from Lower Manhattan

PJ Ewing | CMO

DIGITAL MARKETER & WEB DESIGNER

My education started at The University of Michigan (BA) and continued at The University of Notre Dame (MBA Marketing). I have worked on major mass-market brands at Leo Burnett Advertising and Tracy Locke (McDonald’s, Kraft, Pepsi), and then helped build and sell a company called Screenvision. After years of selling non-traditional media advertising brands, I became the Chief Marketing Officer at X10 Therapy where I continue to create marvelous marketing each day.

In addition to that ongoing work, today I help big and small businesses grow by leveraging my deep knowledge of marketing strategy and practice. This includes content creation, video work, website development, SEO, and digital advertising, powered by the latest tools and AI. PJ Ewing CMO – Read our blog.

RECENT WORK

PORTFOLIO

Blogging About the Work

AI Marketing Technology at Work

Blog, Video Marketing

BLUSAND® BLEACHSAFE TOWELS A client, BluSand® BleachSafe® Towels, needs to build brand exposure. We spend advertising dollars yet we want to take full advantage of what video marketing can delivery to us. So we adopt a few tools to spread

A New Way of Storytelling

Blog, Print Materials, Video Marketing

A New Way of Storytelling

The Value

Business Literature (Part Time CTO)

Print Materials

Business Literature (Part Time CTO)

Dan Peters needed something to share in his business community about his fractional CTO business, FaCTOR. It took a few weeks. We started with something that was much more complex and then paired it down

Opera Marketing | The Giulio Gari Foundation

Blog, Print Materials, Video Marketing

Opera Marketing

As a pro-bono effort, we support The Giulio Gari Foundation. You can see a few of the materials on this page. THE GIULIO GARI FOUNDATION | THE FUTURE OF OPERA. We have a great love of opera here at

Landing Pages That Work

Landing Pages

Landing Pages That Work Google Advertising & Landing Pages We go through an exercise, an evaluation, on quality landing pages and Google Advertising. Our example is X10 Therapy, a company the is all about reaching 55+ men and women who are

Small Business Testimonial Video (Rosie's Sidekick Sandwich Shop)

Blog, Small Business Marketing, Video Marketing

Small Business Testimonial Video

This brand is so fun to work with! Not often can we deploy so many fun glitch transitions into the world all at once. Not in most corporate videos in any event. You'll see them at the end

Small Business Website (Rosie's Sidekick)

Small Business Marketing

Small Business Website (Rosie's Sidekick)

It was really just half-way done. On the outside the Rosie's Sidekick Sandwich Shop website was "just great," but for the owner of the shop, Freddy, the site just seemed to be underperforming. And when we

Small Business Video (Power Plumbing)

Blog, Video Marketing

Small Business Video (Power Plumbing)

The last thing we wanted was something that looked like it came from "Madison Avenue." Nothing too polished, slick, or produced. The job was to take a 60-year-old plumbing company and make it both up-to-date and trustworthy

SIZZLE REEL

Blog, Video Marketing

SIZZLE REEL! A sizzle reel can build tons of excitement around your brand. For example - the new CMO sizzle. What is really fun about video, (particularly when you use Vimeo as your service provider) is that as you make updates and

Building Trust with Marketing

Blog

Building Trust with Marketing

On Tuesday, January 11 I was so pleased to participate in a marketing broadcast with Amanda Russo of Cornerstone Paradigm Consulting. Amanda has created a smart marketing asset that builds interest in her company and forges close

WERB Website - A New Global Radio Station

Blog

A New Website | A New Global Radio Station
by PJ Ewing (CMO)

THE WEBSITE
The window to the soul? Sometimes.
The window to a business? Yes, usually.
The most important part of a business communication strategy: Always.

The Anatomy of WERB RADIO 107.5 | Global

The Book of Life Logo Exploration

Blog

Logo Exploration (The Book of Life with Esther)

When you start a business from scratch you have a blank page when it comes to the corporate identity. I love that! It leaves lots of room to explore, lots of room to ruminate

Using Video for Your Brand

Blog

Video for Your Brand

Business security is a highly competitive space. There are many small firms competing for a finite pool of business opportunities. Working with the CEO of UpGrade Security Solutions we came up with a "Job Site Video" program to

Using Internet Radio to Market Your Brand

Blog

Knee Radio 1 (internet radio)

I woke up one day and started a radio station. And it was on the air that evening. It's not often that you can say that. And those words could have never been written 10 years ago.

Repurpose your content

Blog

Repurpose Your Content

Think of each blog post as a gift to the world. Your insights are precious. Your thoughts educational and helpful. And that is your job - help, provide, inspire. If you're good at it you will get someone

The $500,000 Organic YouTube Video (and counting)

Blog

The $500,000 Organic YouTube Video
What makes a video produce, and produce, and produce... ?

For those looking to YouTube and video as the top of the sales funnel, the broadest free outreach we have for our products, a successful organic YouTube

Supercharged Product Research

Blog

Supercharging Your Findings, Announcements, Product Research

An Idea Every company has evidence that supports how great they are. For some it is a client endorsement. For others it is an innovation worthy of a press release. For X10 Knee Therapy it is

Website Slider Madness

Blog

Slider Madness
"Jazz hands for your old website."

I am sure I am going to regret that "jazz hands" comment - what every possessed me!!! ??? The Story of My Website Slider Madness -- began a few weeks ago when I was building a

Book Commercial Getting There

Blog

Book Commercial (Audio) To promote my upcoming book entitled "Getting There. Epic Tales of Knee Surgery, Recovery and Courage," I built a 2:00 minute audio spot. It is used primarily in podcasts to promote the upcoming book. I found a great voice

Logo Development

Blog

Logo Development is Fun!

A new logo for a new client is an adventure. Thankfully I love doing logos. In this case I developed four and we got a winner... actually on the first try. That's great! A

Practical Digital Marketing

Blog

Practical Digital Marketing
Welcome to the blog.

I'll share what I learn... as I learn it, right here.

EXPERTISE

What I'm good at

You may have an idea that you want to bring to life. Or you just need better tools to communicate what your business is all about. From content creation to website development I can help you and your business grow.

Web Hosting

I have a fabulous web hosting company partner that offers incredible support and Turbo Web Hosting. All sites have 24/7 network monitoring, and nightly backups.

CMO HOSTING (MORE)

Google Advertising | Landing Pages

You have a website to be proud of. Time to tell someone about it. Beyond SEO consider Google Advertising. You’ll need a killer landing page too.

Video Edit / Creation

Build arresting, relevant, business-building video communication. Video will likely a core component of your marketing efforts.

CMO VIDEO (MORE)

AI SEO

A crucial part of your marketing strategy, AI Search Engine Optimization will break through the clutter of the internet for topics core to your business.

CMO SEO (MORE)

Web Design

Not too fancy or complicated, you want an impressive website that serves up what your audience is looking for immediately.

CMO WEB (MORE)

Content

Yes, you do want interviews, audio pieces, presentations, brochures, and blogs. STAND OUT!… where it matters most.

CMO PRINT (MORE)

CLIENTS

I work with people and brands looking for smart marketing

Medium. Small. Solopreneur. Startup. I can help you establish your brand and get your message in front of business prospects.

FEEBACK

Client Testimonials.

Paul Fredericy

Power Plumbing Chicago

I get to the office each morning and the first thing I do is check my email where there are aways inquiries from our website.

Scott Lask

Founder of SLWMG

Brilliant ideas, very creative. We have built some great events, interviews, webinars, media tools and launched my book together.

Eitan Battat

WERB 107.5 Global Radio

PJ and CMO built a playground for us at WERB 107.5 Global Radio. It grows through his dedication in support of great music.

CONTACT CMO

Let's start a project together!

Mail

PJ Ewing

Call me

917.686.4076

My location

New York, NY USA

Business time

Mon – Fri 9:30 – 16.00