My education started at The University of Michigan (BA) studying the history of art, music and business. Alpha Tau Omega Fraternity was a big part of my life at that time.
My studies continued at The University of Notre Dame (MBA Marketing) where I studied marketing, created the MBA Newspaper and loved every minute of my graduate school experience.
Over the course of my career I worked on major mass-market brands at Leo Burnett Advertising and Tracy Locke (McDonald’s, Kraft, Pepsi), and then helped build and sell a company called Screenvision. After years of selling non-traditional media advertising brands, I became the Chief Marketing Officer at X10 Therapy where I continue to create marvelous marketing each day.
Today I help musicians, creative people, entrepreneurs, big and small businesses grow by leveraging my deep knowledge of marketing strategy and practice. This includes content creation, video work, website development, SEO, and digital advertising, powered by the latest tools and AI. PJ Ewing CMO – Read our blog.
RECENT WORK
I hate to look at a famous logo with admiration if I suspect that I like it so much because I just see it so often. I know from experience that “exposure breeds fondness” from eight Superbowl experiences.
Supercharging Your Findings, Announcements, Product Research An Idea Every company has evidence that supports how great they are. For some it is a client endorsement. For others it is an innovation worthy of a press release. For X10 Knee Therapy it is research that proves that their knee recovery hardware is indeed as good as…
On Tuesday, January 11 I was so pleased to participate in a marketing broadcast with Amanda Russo of Cornerstone Paradigm Consulting. Building Trust with Marketing.
Small Business Testimonial Video | Rosie’s Sidekick Sandwich Shop | The Muffuletta, one of the best sandwiches at Rosie’s
Podcast Marketing (from CMO) How to leverage the podcast for relationahip and business building. Mike Dell Interviews PJ Ewing In the discussion: The origins of The Bee’s Knees Podcast The value of a blue ocean audience with no competition Punching above your weight Providing new resources for your audience Building relationships that endure well past…
The $500,000 Organic YouTube Video What makes a video produce, and produce, and produce… ? For those looking to YouTube and video as the top of the sales funnel, the broadest free outreach we have for our products, a successful organic YouTube video is, as they say, “worth its weight in gold.” And, of course,…
Dan Peters needed something to share in his business community about his fractional CTO business, FaCTOR. It took a few weeks. We started with something that was much more complex and then paired it down until we were happy.
Video for Your Brand. UpGrade Security Solutions needed a video to set itself apart from its competitors. A job-site video was the solution.
AI Marketing Technology at Work | Chief Marketing Outsource
Opera Marketing | The Giulio Gari Foundation A website, brochure, postcards, video assets, promotional materials. Chief Marketing Outsource.
Global Radio Station WERB – The creation of something amazing in a very short time. Burning the candle at many ends to launch this new amazing thing in the world.
Practical Digital Marketing Welcome to the blog. I’ll share what I learn… as I learn it, right here.
Repurpose Your Content Think of each blog post as a gift to the world. Your insights are precious. Your thoughts educational and helpful. And that is your job – help, provide, inspire. If you’re good at it you will get someone thinking about the topic at hand from a new perspective. And this educational approach…
Opera Marketing | The Giulio Gari Foundation A website, brochure, postcards, video assets, promotional materials. Chief Marketing Outsource.
Logo Development is Fun! A new logo for a new client is an adventure. Thankfully I love doing logos. In this case I developed four and we got a winner… actually on the first try. That’s great! A win! Truth be told the last two logos were just little ideas looking for a home. Not…
Small Business Video (Power Plumbing) | The last thing we want is something that looks like it came from “Madison Avenue.”
A sizzle reel can show professionalism, expertise, dedication to your craft. And budget – that you spent the money to make it happen.
Using Internet Radio to Market Your Brand from CMO. Learn how your own radio station can build your brand and help you find new customers. I’ve had a lot of fun building an audience and months later this has become a wonderful marketing tool.
Slider Madness “Jazz hands for your old website.” I am sure I am going to regret that “jazz hands” comment – what every possessed me!!! ??? The Story of My Website Slider Madness — began a few weeks ago when I was building a new site for a new client. I was tasked with getting…
Google Advertising gets easier each day. Oftentimes it is the landing page that will determine success. Landing Pages That Work.
Small Business Website (Rosie’s Sidekick) | Website Development from Chief Marketing Outsource | Practical Digital Marketing
Book Commercial (Audio) To promote my upcoming book entitled “Getting There. Epic Tales of Knee Surgery, Recovery and Courage,” I built a 2:00 minute audio spot. It is used primarily in podcasts to promote the upcoming book. I found a great voice actor for the VO and the assembled the piece on Adobe Audition editing…
