Building Trust with Marketing
On Tuesday, January 11 I was so pleased to participate in a marketing broadcast with Amanda Russo of Cornerstone Paradigm Consulting. Building Trust with Marketing.
My education started at The University of Michigan (BA) and continued at The University of Notre Dame (MBA Marketing). I worked on major mass market brands at Leo Burnett Advertising and Tracy Locke (McDonald’s, Kraft, Pepsi) and then helped build and sell a company called Screenvision. After years building non-traditional media brands I begain my career as a Chief Marketing Officer at X10 Therapy. I help big and small business grow leveraging my deep knowledge of marketing strategy and practice.
The Book of Life Logo Exploration
I hate to look at a famous logo with admiration if I suspect that I like it so much because I just see it so often. I know from experience that “exposure breeds fondness” from eight Superbowl experiences.
Using Video for Your Brand
Video for Your Brand. UpGrade Security Solutions needed a video to set itself apart from its competitors. A job-site video was the solution.
Using Internet Radio to Market Your Brand
Using Internet Radio to Market Your Brand from CMO. Learn how your own radio station can build your brand and help you find new customers. I’ve had a lot of fun building an audience and months later this has become a wonderful marketing tool.
Repurpose your content
Repurpose Your Content Think of each blog post as a gift to the world. Your insights are precious. Your thoughts educational and helpful. And that is your job – help, provide, inspire. If you’re good at it you will get someone thinking about the topic at hand from a new perspective. And this educational approach…