The CMO Blog.

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Supercharged Product Research

Supercharging Your Findings, Announcements, Product Research An Idea Every company has evidence that supports how great they are. For some it is a client endorsement. For others it is an innovation worthy of a press release. For X10 Knee Therapy it is research that proves that their knee recovery hardware is indeed as good as…

Website Slider - The KNEE LIBRARY

Website Slider Madness

Slider Madness “Jazz hands for your old website.” I am sure I am going to regret that “jazz hands” comment – what every possessed me!!!  ??? The Story of My Website Slider Madness — began a few weeks ago when I was building a new site for a new client. I was tasked with getting…

BOOK-PROMOTION-AUDIO

Book Commercial Getting There

Book Commercial (Audio) To promote my upcoming book entitled “Getting There. Epic Tales of Knee Surgery, Recovery and Courage,” I built a 2:00 minute audio spot. It is used primarily in podcasts to promote the upcoming book. I found a great voice actor for the VO and the assembled the piece on Adobe Audition editing…

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Logo Development

Logo Development is Fun! A new logo for a new client is an adventure. Thankfully I love doing logos. In this case I developed four and we got a winner… actually on the first try. That’s great! A win! Truth be told the last two logos were just little ideas looking for a home. Not…