The CMO Blog.
Podcast Marketing (from CMO) How to leverage the podcast for relationahip and business building. Mike Dell Interviews PJ Ewing In the discussion: The origins of The Bee’s Knees Podcast The value of a blue ocean audience with no competition Punching above your weight Providing new resources for your audience Building relationships that endure well past…
The $500,000 Organic YouTube Video What makes a video produce, and produce, and produce… ? For those looking to YouTube and video as the top of the sales funnel, the broadest free outreach we have for our products, a successful organic YouTube video is, as they say, “worth its weight in gold.” And, of course,…
Supercharging Your Findings, Announcements, Product Research An Idea Every company has evidence that supports how great they are. For some it is a client endorsement. For others it is an innovation worthy of a press release. For X10 Knee Therapy it is research that proves that their knee recovery hardware is indeed as good as…
Slider Madness “Jazz hands for your old website.” I am sure I am going to regret that “jazz hands” comment – what every possessed me!!! ??? The Story of My Website Slider Madness — began a few weeks ago when I was building a new site for a new client. I was tasked with getting…
Book Commercial (Audio) To promote my upcoming book entitled “Getting There. Epic Tales of Knee Surgery, Recovery and Courage,” I built a 2:00 minute audio spot. It is used primarily in podcasts to promote the upcoming book. I found a great voice actor for the VO and the assembled the piece on Adobe Audition editing…