CMO-BLOG-$500,000 ORGANIC YOUTUBE VIDEO

The $500,000 Organic YouTube Video (and counting)

The $500,000 Organic YouTube Video What makes a video produce, and produce, and produce… ? For those looking to YouTube and video as the top of the sales funnel, the broadest free outreach we have for our products, a successful organic YouTube video is, as they say, “worth its weight in gold.” And, of course,…

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CMO-BLOG-Product-Research

Supercharged Product Research

Supercharging Your Findings, Announcements, Product Research An Idea Every company has evidence that supports how great they are. For some it is a client endorsement. For others it is an innovation worthy of a press release. For X10 Knee Therapy it is research that proves that their knee recovery hardware is indeed as good as…

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Website Slider - The KNEE LIBRARY

Website Slider Madness

Slider Madness “Jazz hands for your old website.” I am sure I am going to regret that “jazz hands” comment – what every possessed me!!!  ??? The Story of My Website Slider Madness — began a few weeks ago when I was building a new site for a new client. I was tasked with getting…

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BOOK-PROMOTION-AUDIO

Book Commercial Getting There

Book Commercial (Audio) To promote my upcoming book entitled “Getting There. Epic Tales of Knee Surgery, Recovery and Courage,” I built a 2:00 minute audio spot. It is used primarily in podcasts to promote the upcoming book. I found a great voice actor for the VO and the assembled the piece on Adobe Audition editing…

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